360° CAMERA TECHNOLOGY
Reflecting its recent rebrand, WE tv is introducing WE-D, the first-ever TV series application of 360° camera technology, which allows viewers to see alternate views of a WE tv original series in real time, via their mobile devices. WE-D is available exclusively through the newly redesigned WE tv mobile app on iOS and Android.
Deluxe Creative|New Media team worked on a fully immersive experience that allows viewers to sync their mobile device to a show on WE tv through Audio Content Recognition (ACR) technology. While watching a WE tv original series on linear TV, viewers will be prompted to open the WEtv app on their mobile device so WE-D can sync with the show. By swiping their mobile screen in all directions they’ll see exclusive 360° alternate views of the scene playing on screen in real time.
“GIF Sync‚” is a first-of-its kind social experience designed to enhance viewer engagement and social media activity during popular WE tv unscripted shows.
Integrated into the redesigned WE tv app, “GIF Sync” will serve up real-time shareable GIFs, memes and a dedicated feed of show-related tweets during linear airings of WE tv originals. “GIF Sync” launched as a companion digital experience to the season two premiere of one of WE tv’s highest-rated series, “Marriage Boot Camp Reality Stars.”