Walt Disney Studios
LAUGH, SING, SCREAM and COMPETE with others in a live audience! Disney commissioned Deluxe to deliver on an innovative in-theater experience for moviegoers to play and compete against each other in sync with a film. Deluxe assisted Disney with concepts designed and developed the complete experience that synched a special version of the film to a mobile app.
Compete with the audience, sing along, play games with characters from the movie. For special event screenings in-theater, the audience plays along with an app on their iPads and a special version of the film.
Bring your iPad to the movie theater and experience a special event screening of The Little Mermaid like never before. Compete with the audience, play games, sing along, and collect hidden treasure. Plus the classic songs from the film were reimagined as a music video with kinetic typography and 3D animation.